principles

Today we live in a time when digital solutions are integrated in every part of our daily life, your customers can get the various offers with a few clicks of the mouse. Therefore, their choice is determined not only by the price and quality of the product, but also by the consumer experience and the path taken by the customer to his final decision, placing an order and payment. How to make a costumer become loyal to your brand, or even its ambassador. How do we achieve these results?

The first basic rule is not to copy your competitors. We always examine competitors in detail before developing a product. What solutions do they use. The worst thing you can do is blindly copy their decision. This is not an action, but a starting point for thinking.

Don’t lie to yourself and clearly identify your weaknesses and strengths. The strategy is designed to turn all your weaknesses into strengths. Because the customer will look for your weaknesses, not your strengths, before he takes an action.

The digital world is unique in that all possible formats can be used here: photos, videos, texts, 3D solutions, interactive animation, combining these tools together, we can purposefully and attractively convey your main advantages and uniqueness. We create a unique solution that not only communicates your values ​​to your customers in text format.

For example: If your product (service) saves the customer time. Then the ordering process must be as fast as possible.

We create one or more customer paths from the first contact to the conversion. We break down the process into the smallest possible steps and work them to perfection. We recommend that you build on the global user experience that is already common and widely used on other platforms. This is why the user experience does not change when he visits your product.

For example: Booking a master services to your home are very similar to buying goods in an e-shop.

We live in a non-static world. The view moves outside the window, the view is visible on the phone screen. Costumers value the dynamic objects more than static, so even a simple order form must respond to user actions and behaviours.

For each solution, we choose the right and appropriate technologies for that solution. Our many years of experience allow us to anticipate potential problems for the future, so our ability to manage a variety of programming tools gives our client the opportunity to get what is best in the world solutions.

A digital project is good in that, it can be improved at any time. And it needs to be done without stopping constantly. For this reason, the user path is broken down into the smallest, measurable steps possible. The conversion of each step makes up the overall efficiency of the project. By researching user behaviour (heatmap, scroll map) and improving each step, we improve the intended result. And it can be a never-ending process.